Characteristics of an Effective Survey
- Posted By Super User
- Return on Investment
A survey sets out to: describe, compare, explain, or predict a condition, behavior, or outcome. It provides trainers and managers information they need to make decisions about programs, projects, people, and initiatives. How much you should invest in a survey to accomplish these purposes depends on the value of the information derived from that survey.
Regardless of the type of survey instrument you plan to employ, there are certain characteristics surveys must meet. They are:
- measurable survey objectives
- sound research design
- effective survey question design
- sound sampling strategy, when needed
- effective survey response strategy
- meaningful data summary
- effective data display and reporting.