ROI and the Levels of Evaluation
- Posted By Super User
- Return on Investment
The complete story of a training program success or failure
Patricia and Jack Phillips, from ROI Institute, included return on investment (ROI) as the fifth level of the traditional Kirkpatrick evaluation levels. According to this new ROI methodology for training and education practitioners, the new evaluation framework includes five levels of data:
- Level 1 Reaction, Satisfaction, and Planned Action—Data representing participants' reactions to the program and their planned actions is collected and analyzed. Reactions may include participants' views of the course content, facilitation, and learning environment. This category of data also includes data often used to predict application of acquired knowledge and skills, including relevance, importance, amount of new information, and participants' willingness to recommend the program to others.
