Measuring ROI in Business Coaching: An Overview
- Posted By Super User
- Return on Investment
Measuring ROI? In business coaching? Yes and yes. Isn't this just a fad? Isn't this impossible? No and no.
As more and more organisations use business coaching as a human resources, performance improvement, and leadership development approach, many executives question its value, particularly as coaching expenditures grow. Whether the engagement takes place in the context of an internal department for coaching or through arrangement with a business coaching firm, coaching assignments and commitments are planned and executed with good intentions. Unfortunately, however, not all coaching engagements produce the value desired by either the individual being coached (participant) or the sponsor who often pays for it. It will be increasingly important that business coaches measure a significant return on investment (ROI) and show the value of business coaching in terms that managers and executives understand.